Marketing: get digital ready
Get your business online and grow your digital skills.
Most businesses will reach more customers by having an online presence.
This could include:
- a website or online store
- social media.
The digital channels you use will depend on your marketing and sales strategy. Learn how to write your marketing plan on the Australian Government’s Business website.
Set up a website
Having a website makes your business accessible from anywhere in the world 24 hours a day.
You will need to get a domain name. This is the URL address of your website (eg - example.com).
You can register a domain name at any time. So even if you aren't ready to build a website, it may be a good idea to register the domain so it's there when you need it.
Get a domain name
Step 1. Check your domain name is available using the Australian Government's Business name check tool.
Step 2. Register your domain name using a registrar or reseller listed on the .au Domain Administration website.
Use social media
Setting up a business account on social media helps you:
- promote your business
- interact with your customers.
You will need to monitor your social media account to make sure the messages on it are not false or misleading.
Learn more about your responsibilities on the Australian Competition and Consumer Commission website.
Be cyber smart
Be aware of cyber crime and how to protect your business online.
A cyber attack can be devastating for a business. Make sure you keep your data and website secure. You should also back up your data.
Get more information by reading the Australian Government's Small Business Cyber Security Guide.
Build your digital skills
Access training, conferences and other events to improve your business skills.
Existing small businesses can get support to grow their digital capabilities through the Australian Small Business Advisory Services (ASBAS) Digital Solutions.
This includes webinars, workshops and mentoring. Find out more on the Australian Government's Business website.