Research your business idea

Look into your idea before deciding to make it a business.

Doing research will help you decide if your idea will work as a business and if it will make money.

It will help you understand:

  • if there is a market for your idea
  • if this market is sustainable
  • your potential customers and their needs
  • who your competitors will be and where are they located.

Where to start

Learn how to research your market on the Australian Government's Business website.

Get business and economic data for the Northern Territory on the Department of Industry, Tourism and Trade website.

The Australian Bureau of Statistics also provides a range of economic, social and population statistics.