You

It's important to talk directly to the user. Using 'you' helps to instruct the user. Try to use 'you' in the first sentence or paragraph. 

If your page has information for two or more audiences, break the content up into subheadings for each audience.

Example:

‘Boat safety rules: recreational boat users’

‘Boat safety rules: commercial vessels’

On rare occasions - when the information is general or has several audiences - you will need to avoid using 'you'.

In this case you should clearly state who the page is for in the first sentence. 

Example: 

      This page has information for parents, family members, school groups, government agencies and community groups who are concerned about a child or relative’s behaviour.

Last updated: 17 October 2017