Headings and subheadings

Titles, headings and subheadings should include keywords or phrases people would use when searching for information.

Keep titles and headings short. They should:

  • be clear and concise
  • include keywords
  • not include technical terms, unless unavoidable
  • make sense to the user of that page
  • avoid jargon, program names and acronyms
  • avoid campaign names, initiatives and business units.

Subheadings break up paragraphs. They allow users to find what they’re looking for quickly.

You should use a subheading every six paragraphs where possible.

Always use sentence case except for proper nouns.

You can use colons to shorten long or complex titles. Avoid using brackets.

Read about naming pages and sub topics.

Last updated: 17 October 2017