#movetotheTerritory – Global Worker Attraction Campaign

The Northern Territory’s Global Worker Attraction Campaign will go live on 24 March 2022.

The campaign will target skilled and semi-skilled workers aged 18 to 55 years of age in Australia, New Zealand, London, Singapore, Japan, South Korea, Switzerland, Italy, Vietnam, South Africa, Taiwan, Indonesia, Columbia, Brazil and Ireland.

A range of digital marketing tactics will be used on social media, YouTube, broadcaster video-on-demand (BVOD), cinema screens, large format billboards and programmatic digital channels in the target locations.

The Territory Government has also partnered with recruitment platforms Seek, CareerOne and Indeed to drive job seekers to vacancies based in the Northern Territory.

Therefore Territory businesses are encouraged to get involved by loading their jobs on these recruitment platforms before the campaign goes live on 24 March.

How to get involved

Your business can get involved by:

  • Loading your Territory jobs on Seek, CareerOne and Indeed before 24 March
  • Checking out the new Worker attraction toolkit (includes a factsheet, downloadable images and videos) here and raising awareness about opportunities for moving to the Territory for work
  • Sharing your jobs on social media and ensuring you include hashtag #movetotheTerritory
  • Including theterritory.com.au on your job advertising, website and/or business signage so potential employees can learn more about living and working in the Territory
  • Chatting to your peak industry association about promoting jobs for your sector

Key links

Download the new Worker attraction toolkit assets at industry.nt.gov.au

To view the Northern Territory Global Worker Attraction Campaign, go to theterritory.com.au

For any queries, please email workforceattractionNT@nt.gov.au