Promote alcohol responsibly

Licensees and their employees must promote alcohol responsibly.

It is a breach of your licence conditions to encourage irresponsible drinking.

Acceptable practices

Happy hour

You can conduct the traditional happy hour during or immediately following normal daytime working hours, provided that:

  • you only advertise the start or finish time, not both
  • you don't advertise happy hour prices
  • happy hour finishes by 8pm

Free drinks

You can supply one complimentary standard drink upon arrival.

You can't supply jugs, cocktails or multiple measures as complimentary drinks.

Low alcohol beer promotions

You can offer promotions involving low alcohol beer if it is clear from the promotional material that it is a low alcohol beer promotion.

Unacceptable practices

You can't supply drinks with titles that encourage irresponsible drinking habits.

These include drinks with titles such as:

  • laybacks
  • shooters
  • slammers
  • test tubes
  • blasters.

Alcohol in non-standard measures

You can't serve drinks in test tubes or other non-standard measures.

Drink cards

You must not supply drink cards that encourage patrons to consume alcohol more rapidly than they otherwise might.

Drink cards must not contain any of the following offers:

  • a multiple of free drinks
  • extreme discounts
  • discounts of limited duration on a particular day or night.


You must not offer promotions that encourage patrons to consume alcohol irresponsibly and excessively. This includes:

  • all you can drink offers
  • free drinks for women
  • two for one offers.

Last updated: 20 September 2019


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