Advertise a liquor licence application

If you are applying for a liquor licence you must advertise your application before it can be processed.

You must advertise within 28 days of submitting your application.

Where to advertise

You must advertise details of your proposed liquor licence in a local newspaper or an other way specified by the Director-General of Licensing.

The advertisement must run for 30 consecutive days.

Licensing inspectors will help you draft your advertisement. They will also tell you where to publish your advertisement.

Signs to display

You must display an application notice outside the proposed licensed premise. The sign must be displayed in a prominent location for 30 days.

Christmas and New Year advertising

Restrictions apply to advertising liquor licence applications over Christmas and New Year.

You can't advertise liquor licence applications after the second Friday in December, or before the second Monday in January.

This rule applies to all of the following:

  • new liquor licence applications
  • variations to existing licences
  • material alterations to licensed premises.

Your advertising can't overlap the restriction period.

This means that you can either:

  • start and finish your advertising before the second Friday in December
  • or start and finish your advertising after the second Monday in January.

Advertising exemptions

You do not have to advertise within 28 days of submitting your liquor licence application if it breaches Christmas and New Year advertising restrictions.

If this happens to you, you should advertise as soon as possible after the restriction period.

Last updated: 13 October 2017