Immediate Business Acceleration Program

The Australian Centre for Business Growth and Dr Jana Matthews have developed a suite of material on a range of topics.

The self-paced materials help businesses learn how to survive and thrive during and after a lockdown.

The Immediate Business Acceleration Program provides information for:

  • business owners
  • chief executives (CE) and
  • managing directors.

Find out more about Dr Jana and the Australian Centre for Business Growth (AUCBG) website.

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Many business owners start their own companies because they want to work for themselves rather than someone else.

But if you want your company to survive and grow, you will need to be more focused on your customers needs than your own needs.

Choose from below to find out more.

Read the article

The article focuses on 'how do you make money? Understanding your business model'.

Watch 'Ask Dr Jana' tutorial

Watch the video below to find out more.

'Ask Dr Jana' is a collection of video interviews and tutorials focussing on:

  • why it's important to understand your business model
  • how you get your product or services to your customers, and
  • how to make money.

Watch the Zoom recording

Dr Jana spoke with Dan Richards, CEO from Humpty Doo Barramundi. Watch 'Dr Jana Live' also talk about:

  • using the business model tool to analyse your business, and
  • identify how you could make money.

It’s almost impossible to grow without investing in some aspect of your business.

Here are five ways, from the easiest to most difficult, to get the money needed for growth.

Choose from below to find out more.

Read the article

The article focuses on 'finding the money you need to grow your company'.

Watch 'Ask Dr Jana' tutorial

Watch the video below to find out more.

Watch the Zoom recording

'Dr Jana Live' spoke about:

  • business growth, and
  • how to grow your company.

She also interviewed successful guest CEs and AUCBG growth experts who have grown their companies.

Company owners have said that a major reason for a past company failure was not understanding who their customers and competitors were, and who they were i.e. what their company did well.

In short, the failure was due to:

  • insufficient market research
  • very little marketing, and
  • not enough sales of products or services to sustain the company.

Choose from below to find out more.

Read the article

The article focuses on 'understanding the difference between marketing and sales'.

Watch 'Ask Dr Jana' tutorial

Watch the video to find out more.

Watch the Zoom recording

'Dr Jana Live' spoke about:

  • business growth, and
  • how to grow your company.

She also interviewed successful guest CEs and AUCBG growth experts who have grown their companies.

Once you have done a marketing plan, who your customers are should be clear.

But it will take more work to define your ‘ideal’ customers.

When starting up, companies are grateful for a sale, because any sale is a validation that what somebody wants is what you have developed.

Choose from below to find out more.

Read the article

The article focuses on 'who are your ideal customers'.

Watch 'Ask Dr Jana' tutorial

Watch the video below to find out more.

Watch the Zoom recording

Dr Jana talks about who your ideal customers are.

Most people who start a business think they would rather work for themselves than someone else.

They believe that by owning their own company, they will be in a better position to control their own destiny - in effect better able to manage opportunity and risk.

Choose from below to find out more.

Read the article

The article focuses on 'assessing risks and opportunities'.

Watch 'Ask Dr Jana' tutorial

Watch the video below to find out more.

Watch the Zoom recording

'Dr Jana Live' spoke about 'how do you know when to run toward or run away from a risk'.

She interviewed successful guest CEs and AUCBG growth experts who have grown their companies.

Many don’t know what to look for or how to pick great employees. But picking alone is not enough.

You may be good at picking people who are right for your organisation, but if you don’t orient them right, clarify their roles and responsibilities (their job), and delegate and communicate properly, they will be unhappy, underperform, and the good ones will leave.

Choose from below to find out more.

Read the article

The article focuses on 'attracting and retaining the right people for growth'.

Watch tutorial 'Dr Jana Live'

Watch the video below on attracting and retaining people who can accelerate your business growth.

Watch the zoom recording

'Dr Jana Live' spoke about attracting and retaining people who can accelerate business growth.

She interviewed successful guest CEs and AUCBG growth experts who have grown their companies.

Your culture is the result of the values and behaviour of all the people who work in your company, including you.

If everyone shares the same values (high values fit), the culture will be strong, and employees are likely to be high performers.

But if a low values fit has a negative impact on culture, company performance will be much lower.

Choose from below to find out more.

Read the article

The article focuses on 'creating growth within your company'.

Watch 'Dr Jana Live'

Watch the video below on creating a growth culture within your company.

Watch the zoom recording

'Dr Jana Live' spoke about what did you do to create a culture of growth in your company, and the impact on your top and bottom lines.

She interviewed successful guest CEs and AUCBG growth experts who have grown their companies, with Q & A sessions.

Innovation is a continuum – with new ideas on one end and new products, services, or ways of doing things on the other end.

The process of selecting a subset of new ideas or innovations and turning them into products and services that customers buy is the process of commercialisation.

It needs to be thoughtful and disciplined.

Choose from below to find out more.

Read the article

The article focuses on 'managing innovation'.

Watch 'Dr Jana Live'

Watch the video below on how do I manage innovation.

Watch the zoom recording

'Dr Jana Live' spoke about how you manage innovation in your company so you have a stream of new products and services to grow your company.

She interviewed successful guest CEs and AUCBG growth experts who have grown their companies, with Q & A sessions.

Being a business owner requires a broad set of skills that includes:

  • sales
  • finance
  • managing people
  • marketing strategy
  • ability to multitask.

Most people may not realise the physical, mental and psychological stamina needed.

To lead, manage and grow a company requires many skills.You'll need to make many decisions, including being able to manage yourself.

Choose from below to find out more.

Read the article

This article focusses on ‘how do I manage me'.

Managing me can include any of the following:

  • health
  • ups and downs
  • mental health
  • relationships with family
  • employees
  • extended family
  • community.

topic 9 - managing me PDF (1.9 MB)

topic 9 - managing me DOCX (1.5 MB).

Watch tutorial 'Dr Jana Live'

Watch the tutorial below on managing me.

Watch the zoom recording

Watch Dr Jana Matthews as she discusses how to manage yourself while growing your company.

She interviewed the following successful guest CEOs:

  • Natalie Bell -  Associated Advertising and Promotions
  • Max Nicholson - Winnellie Hydraulics
  • Darren Lynch - OOSeven Jet Ski Adventures, Bella Pasta, Wharf One and The Precinct Tavern.

Most business owners are happy that borders are opening to national and international travellers.

Some are unhappy that state and territory governments are mandating vaccinations, and a few are uncertain about their responsibilities for carrying out this mandate.

Choose from below to find out more about how business owners handle mandatory COVID-19 vaccinations.

Read the article

Watch tutorial 'Dr Jana Live'

Watch the video below on COVID-19 and mandatory vaccinations.


Last updated: 08 December 2021

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