Immediate Business Acceleration Program

Small and medium NT businesses can get support during and after a COVID-19 lockdown.

The Australian Centre for Business Growth and Dr Jana Matthews have developed a suite of material on a range of topics.

Find out more about Dr Jana and the Australian Centre for Business Growth (AUCBG) website.

The Immediate Business Acceleration Program provides information for:

  • business owners
  • chief executives (CE) and
  • managing directors.

'Ask Dr Jana' is a 9 part series of online resources to help Territory businesses survive and thrive during and after lockdown.

She is an international expert on entrepreneurial leadership and business growth.

How to register

Register for Zoom sessions hosted by Dr Jana with guest CE's or growth experts.

Choose the date and topic you are interested in from below.

More topics will be added, check back regularly to see what's next.

Register for topic 3

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Many business owners start their own companies because they want to work for themselves rather than someone else.

But if you want your company to survive and grow, you will need to be more focused on your customers needs than your own needs.

Choose from below to find out more.

Read the article

The article focuses on 'how do you make money? Understanding your business model'.

Watch 'Ask Dr Jana' tutorial

Watch the video below to find out more.

'Ask Dr Jana' is a collection of video interviews and tutorials focussing on:

  • why it's important to understand your business model
  • how you get your product or services to your customers, and
  • how to make money.

Watch the Zoom recording

Dr Jana spoke with Dan Richards, CEO from Humpty Doo Barramundi. Watch 'Dr Jana Live' also talk about:

  • using the business model tool to analyse your business, and
  • identify how you could make money.

It’s almost impossible to grow without investing in some aspect of your business.

Here are five ways, from the easiest to most difficult, to get the money needed for growth.

Choose from below to find out more.

Read the article

The article focuses on 'finding the money you need to grow your company'.

Watch 'Ask Dr Jana' tutorial

Watch the video below to find out more.

Watch the Zoom recording

'Dr Jana Live' spoke about:

  • business growth, and
  • how to grow your company.

She also interviewed successful guest CEs and AUCBG growth experts who have grown their companies.

Company owners have said that a major reason for a past company failure was not understanding who their customers and competitors were, and who they were i.e. what their company did well.

In short, the failure was due to:

  • insufficient market research
  • very little marketing, and
  • not enough sales of products or services to sustain the company.

Choose from below to find out more.

Read the article

The article focuses on 'understanding the difference between marketing and sales'.

Friday 15 October - Zoom drop in session 12noon to 1pm (ACST)

Join 'Dr Jana Live' for a drop in session to talk about which marketing strategies work best for you and why.

She will interview successful guest CEs and AUCBG growth experts who have grown their companies, with Q & A sessions.

You can choose to submit questions ahead of time when you register.

You must register to attend.

Register now

Once you have done a marketing plan, who your customers are should be clear.

But it will take more work to define your ‘ideal’ customers.

When starting up, companies are grateful for a sale, because any sale is a validation that what somebody wants is what you have developed.

Choose from below to find out more.

Read the article

The article focuses on 'who are your ideal customers'.

Thursday 21 October - Zoom drop in session 12noon to 1pm (ACST)

Join 'Dr Jana Live' for a drop in session to talk about why all customers are not equal and how to find your ideal customer.

She will interview successful guest CEs and AUCBG growth experts who have grown their companies, with Q & A sessions.

You can choose to submit questions ahead of time when you register.

You must register to attend.

Register now


Last updated: 14 October 2021

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