Page structure and sub-headings

Web users often won't read pages that are too long or that are difficult to scan. 

This page has some important tips on how to capture and hold a reader's attention.

Page length

There is no limit on the length of your page for NT.GOV.AU. 

However you must remember that people absorb information differently on the web. They scan pages rather than read large amounts of text. 

If you get to the point quickly and clearly, your audience is more likely to find and understand the information.

Writing body copy

The most important information should always be at the top of the page.

Paragraphs should have no more than five sentences each.

You should include keywords across the body of your page.

Users don’t read pages – they scan to find what they’re looking for and leave the page quickly.

Clear headings break up paragraphs and allow users to do this.

Bullet point lists are also a good way to present detailed information.

Don't use FAQs. Read more about this in the A-Z guide.


You should aim to have a sub-heading every six paragraphs where possible.

See the example on the NT.GOV.AU Justice of the Peace and Commissioner for Oaths page.

Read more about headings and sub-headings in the A-Z guide.

Heading structure

Users, including people who rely on screen readers, need a heading structure to follow so they can scan and follow the information on the page.

You should follow this structure:

Heading 1 (H1): Main heading of page.

Heading 2 (H2): Sub-heading.

Heading (H3): Sub-sub-heading. 

Heading 4 (H4): Sub-sub-sub-heading.

Read more about naming pages and sub topics in the A-Z guide.

Last updated: 28 November 2017