Naming pages and sub topics
Give your page the most logical and user-friendly name you can.
Think about what words users would search for in Google.
If the user can complete a task on the page, include the main action in the page heading.
If the page has information about how to complete a task, but they can't complete the action on the page, use the words 'how to'.
- government jargon
- names of programs
- business unit names.
X Fines Recovery Unit
✔ How to pay your fine
Read more about headings and subheadings.
Acronyms in page titles
Only use an acronym in a page title if you think the user will get lost without it. You must also use the full spelling. For example:
Read about using acronyms.
Naming pages for your audience
The name of a page should reflect the audience it is for.
You should never name a page the same as another. You can use a colon to show different users. For example:
The first example has information for building professionals about heritage properties.
The second has information for homeowners about heritage properties.
Last updated: 28 November 2017